An overview of what networks are and how they are used in marketing management practices is provided in this volume Leading scholars in the field examine various types of relationships including: customer-to-customer networks; relationships as investment opportunities; and strategic alliances They also investigate market dynamics and оетшъ structure and consumer networks In conclusion, several advanced methodological issues and future research directions are examined In addition to the main research chapters, key figures contribute their own reflections on the topic.  MateriaISBN 076190140X.