Part of the Advanced Marketing Series; this title examines the mainstream marketing ethics and theories, placing them in an international context Throughout the text, country-specific differences are highlighted with particular attention to variationsin business ethics The book also investigates the means by which ethics can best be implemented оетщш into organizational/decision-making and focuses on some of the remaining challenges in business ethics The text includes cases and key readings designedto illustrate major factors in business ethics drawn from real situations.  SchoedsISBN 186152191X.