Book DescriptionMarketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications оетън of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.  Настоящее2005 г ISBN 0387243089.