Book Description This book explains the role of marketing in modern organizations Using examples from a variety of sectors, the book guides the reader through all the major aspects of marketing management, and illustrates how marketing is much more than promotion and advertising Written in a clear, easy to understand style, Mastering Marketing оетюн Management shows that marketing is an holistic and integral part of organizational activities.  192.8 кв.м.2003 г ISBN 0333948971.